Anirudh Saxena

| UX Designer | 8+ years | Insur-Tech | Ed-Tech | Travel-Tech |

How to improve reach on instagram?

Instagram is a popular social media platform with over 1 billion active users, making it a valuable tool for businesses and individuals looking to increase their reach and connect with their target audience. Here are some tips for improving your reach on Instagram:

  1. Use Relevant Hashtags: Hashtags are an effective way to categorize your content and make it more discoverable to users who are interested in your niche. Use relevant and specific hashtags that accurately describe your content, and include a mix of popular and niche hashtags.
  2. Post Consistently: Consistency is key when it comes to building a loyal following on Instagram. Post regularly, at least once a day or a few times a week, and stick to a consistent posting schedule.
  3. Optimize Your Profile: Your Instagram profile is your digital storefront, so it’s important to make a good first impression. Use a clear profile picture, write a compelling bio that accurately describes who you are and what you do, and include a link to your website or other social media channels.
  4. Engage with Your Audience: Engage with your audience by responding to comments, liking and commenting on their posts, and running contests or giveaways. This helps to build a community around your brand and encourages users to engage with your content.
  5. Use Instagram Stories: Instagram Stories are a great way to share behind-the-scenes content and connect with your audience in a more personal way. Use features like polls, questions, and quizzes to encourage engagement and increase your reach.
  6. Collaborate with Other Users: Collaborating with other Instagram users can help to increase your reach and expose your content to new audiences. Partner with influencers or other brands in your niche to create content or run joint promotions.
  7. Use Paid Advertising: Instagram offers a range of advertising options, including sponsored posts, stories, and carousel ads. Paid advertising can help to increase your reach and target specific audiences based on interests, demographics, and behaviors.

By implementing these strategies, you can improve your reach on Instagram and build a loyal following of engaged users who are interested in your content or products.

Chatbots: How They’re Changing the Way We Communicate with Technology

The rise of artificial intelligence and machine learning has brought about many exciting developments in the tech industry, one of which is chatbots. Chatbots are computer programs designed to simulate conversation with human users through text or voice. They have become increasingly popular in recent years, and are being used by businesses of all sizes to improve customer service, automate processes, and enhance the overall user experience.


What are Chatbots?

Chatbots are essentially a type of software that can communicate with humans in a natural language. They can understand user input, interpret it, and provide a response. Some chatbots are programmed to handle specific tasks, such as booking a hotel room or ordering food, while others are designed to provide customer support or answer general questions.

Chatbots can be accessed through various platforms, including messaging apps, websites, and voice assistants. Users can interact with them by typing in text messages, speaking to them, or tapping on predefined buttons.


How Do Chatbots Work?

Chatbots use natural language processing (NLP) and machine learning algorithms to understand user input and provide relevant responses. NLP is a subfield of artificial intelligence that focuses on the interaction between humans and computers using natural language.

When a user interacts with a chatbot, the software uses NLP to analyze the input and identify the user’s intent. It then searches for the most appropriate response based on the data available, such as the user’s past interactions, preferences, and context. If the chatbot is unable to provide a satisfactory response, it can escalate the conversation to a human operator.


Benefits of Chatbots

Chatbots offer many benefits for businesses and users alike. Some of these benefits include:

  1. Improved Customer Service: Chatbots can provide instant responses to customer inquiries and support requests, reducing wait times and improving satisfaction.
  2. Increased Efficiency: Chatbots can handle repetitive tasks and processes, such as booking appointments or answering frequently asked questions, freeing up human operators to focus on more complex tasks.
  3. 24/7 Availability: Chatbots can operate around the clock, providing assistance to users at any time, even outside of regular business hours.
  4. Cost Savings: Chatbots can reduce labor costs by automating tasks that would otherwise require human intervention.


Challenges of Chatbots

While chatbots offer many benefits, there are also some challenges associated with their use. Some of these challenges include:

  1. Limited Capabilities: Chatbots are only able to handle tasks that they have been specifically programmed for, and are unable to handle complex or unexpected situations.
  2. Lack of Personalization: Chatbots may not be able to provide the level of personalization that users expect, leading to frustration and disengagement.
  3. Ethical Concerns: There are concerns about the use of chatbots for potentially harmful or unethical purposes, such as spreading misinformation or manipulating users.



Chatbots are a rapidly evolving technology that is changing the way we interact with technology. While there are still some challenges to be addressed, the benefits of chatbots are clear. As they continue to become more sophisticated and capable, chatbots have the potential to revolutionize the way we communicate with businesses, organizations, and each other.

The Aesthetic Usability Effect: Why Beautiful Design Can Make a Product More Usable

Design is not just about making something look good. It’s about creating a product that works well, is easy to use, and solves a problem for the user. However, research has shown that the way a product looks can actually affect how usable it is. This phenomenon is known as the aesthetic usability effect.


What is the Aesthetic Usability Effect?

The aesthetic usability effect is a cognitive bias that occurs when people perceive products that are visually appealing as easier to use, even if they are not. This means that users are more likely to overlook usability issues if the design is aesthetically pleasing.

This effect has been demonstrated in numerous studies. For example, one study found that people were more likely to use a website with an attractive design, even if it was less functional than a less attractive website. Another study found that people rated a mobile phone app as more usable when it had a more visually appealing design, even though the app’s functionality was identical in both versions.


Why does the Aesthetic Usability Effect occur?

The aesthetic usability effect occurs because our brains are wired to process information in a certain way. We are visual creatures and are naturally drawn to things that are visually appealing. When we see a product that looks good, our brain automatically assumes that it will work well too. We are more likely to overlook usability issues because our brain is focused on the visual aspect of the product.

In addition, our brain also processes information more efficiently when it is presented in a visually appealing way. This means that a product that is visually appealing may be easier to understand and use because our brains can process the information more quickly.

How can designers use the Aesthetic Usability Effect?

Designers can use the aesthetic usability effect to their advantage by creating products that are not only functional but also visually appealing. By doing so, they can improve the overall user experience of the product.

However, it’s important to note that the aesthetic usability effect should not be used as a replacement for good usability design. Aesthetics should be used to enhance the usability of the product, not to cover up usability issues.

Designers should also be aware that the aesthetic preferences of users can vary widely. What one person finds visually appealing may not be the same for another. This is why it’s important to conduct user testing and gather feedback to ensure that the design is meeting the needs of the users.



The aesthetic usability effect is a fascinating phenomenon that highlights the importance of aesthetics in design. By creating products that are both visually appealing and functional, designers can improve the overall user experience and create products that users are more likely to use and enjoy. However, designers should always prioritize usability over aesthetics and gather feedback from users to ensure that the design is meeting their needs.

Kerning , Tracking, Leading and Confusing?

Does these technical typography terms confuse you every time, Well Not anymore.

Heres an easy way to remember these easily


Kerning can be easily defined as a space between two letters.


How to adjust Kerning in Photoshop?


Step 1: Click on window>and select Character.

Now you’ll see the character/paragraph window.

Step 2: Now set the kerning value from this drop-down menu or simply enter a custom value

And see the spacing between two letters change.



Tracking is the space between all the letters.

How to adjust Tracking in Photoshop?

Step 1: Click on window and select Character.


Now you’ll see the character/paragraph window.

Step 2: Now set the tracking value from this drop-down menu or simply enter a custom value

And see the spacing between letters change.



Leading is the space between the lines of a paragraph.

How to adjust Leading in Photoshop?

Step 1: Click on window>and select Character.

Now you’ll see the character/paragraph window.


Step 2: Now set the leading value from this drop-down menu or simply enter a custom value

And see the spacing between the lines of a paragraph change.


Still Confused?

Comment your doubts and I’ll help you out for sure.  ?

Happy Kerning oops Learning ..






1.yum install epel-release

2.INSTALL Apache if apache is not installed

# yum install httpd

# chkconfig httpd on

# service httpd start


# yum install awstats

4.Configure Apache for AWStats

# vi /etc/httpd/conf.d/awstats.conf

Alias /awstatsclasses “/usr/share/awstats/wwwroot/classes/”

Alias /awstatscss “/usr/share/awstats/wwwroot/css/”

Alias /awstatsicons “/usr/share/awstats/wwwroot/icon/”

ScriptAlias /awstats/ “/usr/share/awstats/wwwroot/cgi-bin/”


<Directory “/usr/share/awstats/wwwroot”>

Options None

AllowOverride None

<IfModule mod_authz_core.c>

# Apache 2.4

Require host //Change this to your IP


<IfModule !mod_authz_core.c>

# Apache 2.2

Order allow,deny

Allow from //change this to your IP

Allow from ::1




<IfModule mod_env.c>

SetEnv PERL5LIB /usr/share/awstats/lib:/usr/share/awstats/plugins



5.Restart Apache service to reload new settings


# service httpd restart

6.Create AWStats Configuration File

# cp /etc/awstats/awstats.localhost.localdomain.conf /etc/awstats/

# vi /etc/awstats/

7.Update below settings in file





8.Now execute following command to update logs files

# sudo sh /usr/share/awstats/wwwroot/cgi-bin/ -update

9.Schedule Cron to Update Logs

0 2 * * * /usr/bin/perl /usr/share/awstats/wwwroot/cgi-bin/ -update

10.Access AWStats in Browser