Anirudh Saxena

| UX Designer | 8+ years | Insur-Tech | Ed-Tech | Travel-Tech |

Chatbots: How They’re Changing the Way We Communicate with Technology

The rise of artificial intelligence and machine learning has brought about many exciting developments in the tech industry, one of which is chatbots. Chatbots are computer programs designed to simulate conversation with human users through text or voice. They have become increasingly popular in recent years, and are being used by businesses of all sizes to improve customer service, automate processes, and enhance the overall user experience.


What are Chatbots?

Chatbots are essentially a type of software that can communicate with humans in a natural language. They can understand user input, interpret it, and provide a response. Some chatbots are programmed to handle specific tasks, such as booking a hotel room or ordering food, while others are designed to provide customer support or answer general questions.

Chatbots can be accessed through various platforms, including messaging apps, websites, and voice assistants. Users can interact with them by typing in text messages, speaking to them, or tapping on predefined buttons.


How Do Chatbots Work?

Chatbots use natural language processing (NLP) and machine learning algorithms to understand user input and provide relevant responses. NLP is a subfield of artificial intelligence that focuses on the interaction between humans and computers using natural language.

When a user interacts with a chatbot, the software uses NLP to analyze the input and identify the user’s intent. It then searches for the most appropriate response based on the data available, such as the user’s past interactions, preferences, and context. If the chatbot is unable to provide a satisfactory response, it can escalate the conversation to a human operator.


Benefits of Chatbots

Chatbots offer many benefits for businesses and users alike. Some of these benefits include:

  1. Improved Customer Service: Chatbots can provide instant responses to customer inquiries and support requests, reducing wait times and improving satisfaction.
  2. Increased Efficiency: Chatbots can handle repetitive tasks and processes, such as booking appointments or answering frequently asked questions, freeing up human operators to focus on more complex tasks.
  3. 24/7 Availability: Chatbots can operate around the clock, providing assistance to users at any time, even outside of regular business hours.
  4. Cost Savings: Chatbots can reduce labor costs by automating tasks that would otherwise require human intervention.


Challenges of Chatbots

While chatbots offer many benefits, there are also some challenges associated with their use. Some of these challenges include:

  1. Limited Capabilities: Chatbots are only able to handle tasks that they have been specifically programmed for, and are unable to handle complex or unexpected situations.
  2. Lack of Personalization: Chatbots may not be able to provide the level of personalization that users expect, leading to frustration and disengagement.
  3. Ethical Concerns: There are concerns about the use of chatbots for potentially harmful or unethical purposes, such as spreading misinformation or manipulating users.



Chatbots are a rapidly evolving technology that is changing the way we interact with technology. While there are still some challenges to be addressed, the benefits of chatbots are clear. As they continue to become more sophisticated and capable, chatbots have the potential to revolutionize the way we communicate with businesses, organizations, and each other.

Economic Times Website UI/UX Case Study


Look at and create a new design approach for the homepage – desktop.
New design should be
b.Easy to navigate and find information
a.Design thinking process document
b.Articulate your design approach
c.High Fidelity Wire-frames


We started by searching and gathering information about economic times. As it is a popular daily we also gathered information about its readership. During this phase, we used several different tools, such as online research, observations, and data. As we have to work on the Homepage of the Economic Times we also tested the current homepage with various tools so we can get an idea about the underlying problems in terms of usability and navigation.
As per the Indian readership survey the economic times comes in the top five daily newspapers. The readership survey also confirmed that the readership is set to rise as as Internet Continues to see a growth.Which means more readers will be moving on to the digital medium for their daily news consumption.
Thus the homepage needs to cater to the needs of user who would be landing on the site for the first time and would be
expecting a similar experience as he would get while reading the print medium.


Before starting with the Empathize phase we ran a few tests to identify the problems with the current design.We began with the heat-map analysis,performance analysis and analyzing the visual metrics which could affect the overall user experience.. On the basis of these tests we identified the areas of

Stage 1- Empathize

The pre-research showed us some insights about the Readership of the Economic times and also some issues with the current design of the homepage. We now have the information to ask the right questions to the users and collect information about what they expect out of the Online news consumption portal.
We ran a small survey among few users.
The questions we asked are as follows
Q1: How do you keep yourself updated on all the economic issues ?
Q2: What would you do if you want to know about the current Govt.’s Budget?
Q3: Do you invest your money into the Markets? If yes, how do you make a decision on your investment.?
Q4: Which industry do you work with. How do you keep yourself updated with latest happenings in your industry?
Q5: Tell us about your process of searching for news on the internet.
After the survey results were analyzed we found out that not everyone is interested in the economic or market related issues, but in general people are interested in having knowledge about the current affairs.
We also found out how the users look for the information related to the economy online. Another breakthrough is that we found out the segment of users who regularly visit economic or business news sites to keep themselves updated about the current issues.

Stage 2- Define

After collecting information from the empathize stage we can now create personas for the end users.

Persona 1

Persona 2

Stage 3- Ideate

After defining the user traits & personality information we move on to working on the ideation process.



Stage 4 – Prototype

During the prototype phase it was finally the time to make our ideas come to life.

Final Design